Like many walkers and runners, I like to do walks/runs with RunKeeper and Pandora. Before I got my Sony SmartWatch 3, if I needed to see the name of a song or my RunKeeper stats while I was running, I would need to dig my phone out of my pocket, press the button to activate it, unlock it, navigate to the appropriate app, try to see the data in the bright sunlight by cupping my hands over the screen, then re-lock the phone, and try to put it back in my pocket without accidentally unplugging my earbuds. Needless to say it tended to take me out of the zen of my run.
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