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PC Week: Compaq plans big push for Tru64 Unix on Alpha

“In the midst of a thorough corporate restructuring, Compaq
Computer Corp. made a strategic decision today: It intends to
become a top Unix player, and it will achieve that goal by
significantly increasing investments in Tru64 Unix on the Alpha
platform.”

“In a memo sent to employees, Compaq’s Office of the Chief
Executive outlines the “critical decision” to “significantly
increase our Unix market share” by pledging an additional $100
million to partners and marketing and “field programs” for Tru64
Unix. The company will also double its field specialist staff,
increase its advertising budget and boost joint marketing funds
with software partners by 400 percent, according to the memo.”

“The company plans to maintain its investments in SCO Unix,
Linux and, of course, Windows NT.”

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