““Renaming the company Geeknet is the latest step in our
rapid transformation,” said Scott L. Kauffman, President
& CEO of Geeknet. “Our new name is a more accurate
articulation of our business. With Geeknet as our calling card on
Madison Avenue, we are now able to clearly define the audience we
serve and more effectively capture the business opportunity that we
are addressing.”“The Geeknet network, which includes SourceForge, Slashdot,
ThinkGeek and Ohloh, among others, serves a global community of
nearly 40 million geeks each month. These tech-savvy professionals
and enthusiasts are affluent, well-educated and command significant
spending power.“Kauffman continued, “The geek demographic is bigger than
most people realize, and it is growing every day in both scope and
influence. Its product appeal extends beyond servers and slide
rules to include video games, soft drinks, automobiles, fast food,
fashion, entertainment, consumer electronics and other goods. We
call this phenomenon the ‘geekification’ of the world,
and we believe that our network provides the best platform for
advertisers to reach this highly coveted audience.””