“From a commercial open source company’s point-of-view, open
source is ideally the ultimate in ‘grass roots’ marketing where
people learn about the project by word-of-mouth and where they
volunteer their time and effort, resulting in a vibrant community
that benefits the company in many ways.
“While this ideal may apply to some open source projects, for
the vast majority of open source companies, it is not a case of
‘build it and they will come…'”