Tuxme.com: Freedom in Software

“In sales, you learn that the least expensive option is rarely
the most successful one as a product. This is due to the fact that
we have all had experiences in which buying unfamiliar products,
for less money, have produced results of obviously lesser value. We
have all bought cheap plastic things that break the first time you
use them. We don’t want to take that risk, because it affects our
comfort level. Beyond a certain level, we all delegate our
decisions to automatic responses based on what we think will bring
the best results…”

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