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Wired: A Linux Code That Suits Everyone

How can “scruffy hackers in sandals” win over suit-wearing
executives on the concept of free software?

“Open-source guru Eric Raymond?s seminar on “successful advocacy
and media manipulation” offered to help purveyors of Linux convert
corporate decision makers. The self-appointed evangelist and author
of The Cathedral and The Bazaar delighted the packed LinuxWorld
audience with his crash course….”

“Raymond also suggested practicing the language of the corporate
set by letting phrases like “return on investment” and “strategic
business risks” roll off the tongue. It can help, Raymond said, if
hackers stop thinking of business people as stupid and make sure
they don’t ooze contempt during meetings.”

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