At the IETF meeting where Google’s staff explained the proposal, it was clear that the standards arbiters working for the companies with deep investments in MPEG H.264 were not going to make life easy. In contrast with the treatment received by other speakers, the Google speakers were constantly challenged by meeting attendees associated with H.264 — almost to the point of harassment. It also became apparent that Nokia — a company that, prior to its change of direction to become part of Microsoft’s hegemony, had supported open source approaches — was poised to mount a challenge to VP8.