Coca-Cola today is about more than just its secret formula; it’s one of the world’s most valuable brands. That said, it’s important to remember that if Coca-Cola hadn’t been able to keep its secret for the last century, it’s success today might not have been assured.
In contrast, Red Hat is a company that should not have a secret formula. In fact, Red Hat’s formula is the antithesis of the Coca-Cola secret formula.