“Don’t underestimate it–VOD is big business for the cable and
telecom companies offering it. Use of VOD services is growing at an
astounding pace. Cable companies use VOD as a weapon to thwart the
advances of competitive satellite providers who lack the two-way
communications infrastructures to provide true interactivity. And
what a weapon it is–major deals with networks and studios are
making compelling high-quality content available to consumers at
the touch of a button–whenever and wherever they want it.“As VOD becomes a standard product offering, there are key
features that resonate with consumers, features that can make the
difference between a successful VOD rollout and a flop…”