Zurmo Open Source CRM Beta Adds Gamification

Zurmo, an open source CRM project, hit a big milestone with the recent release of the Beta version of its software. One of the application’s features is a points and leveling system that adds a dash of play to the workday.

Zurmo’s point system aims to engage sales forces by offering an experience akin to Foursquare, which rewards users checking into locations with badges and mayorships. Instead of unseating another user to become mayor of a neighborhood watering hole, Zurmo allows employees to gain “levels” and rise through the ranks by meeting sales goals and performing other CRM tasks.

Zurmo aims to do more than have workers simply accumulate points and climb leader boards. In order to reflect the dynamic nature of the sales process — and its potential rewards – Zurmo has instituted a Category Leveling feature.

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