Adblock Plus: The Nuclear Plug-In

“Adblock Plus, the Firefox browser plug-in that erases
advertisements from web pages, is a killer of a killer app–or at
least it could be if it ever becomes widely popular. Right now, it
sits like a coyote at the edge of the net, quietly eyeing all the
businesses it would happily devour.

“The plug-in, writes Noam Cohen in today’s New York Times, has
the potential to be an ‘extreme menace to the online-advertising
business model…'”