The debut of Google’s new Nexus 4 phone has been a less than smooth experience for the the internet giant, from minute one of day one. To the no-doubt embarrassment of the the management of a company that is the embodiment of “big computing”, their public-facing ecommerce systems were totally incapable of meeting the initial demand for the new Nexus 4. Play.google.com servers crashed under load in the first few minutes after the phone went up for sale on November 12, 2012, and stayed down for most of the day.