Linux Radio Ads a Success, Not a Failure

“Allow me to repeat myself– the goal of an ad campaign is to
get people to contact you. What you do after that is what either
turns them into paying customers, or into walkaways.

“Noob Floods

“What do you do when you get a flood of inquiries? How do you
turn those inquiries into paying customers? Not responding to
inquiries is a great way to ensure that potential customers will
never bother you again, so you need a plan and resources to handle
these. But dealing with large numbers of unsophisticated computer
users is a lot of work. Ken found out that a large number of
callers needed more education than a radio commercial or single
phone conversation could provide; they didn’t understand what Linux
was, and weren’t very tech-savvy at all. That is going to be a fact
of life for Linux consultants for a long time, so we might as well
figure out some strategies for dealing with it.

“One thing I have done with good success is to teach
classes.”

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