---

(Mis-)Reporting Microsoft and the EU

“The PR surrounding the EU decision on Microsoft begins with
Microsoft gracefully accepting the court’s ruling in a press
release.

“Well said! Indeed, masterfully said. Humble. Conciliatory.
Quick to point out how the industry has changed. Quick to point out
the expanded investment in Europe. Now let’s look at the
positioning.

“The PR machine actually started the day before the announcement
in the Financial Times…”


Complete Story