“Christensen is the first to point out in his presentations that
what he originally called ‘disruptive technology’ in The
Innovator’s Dilemma was later observed to be a ‘disruptive business
model’ by Andy Grove during a presentation at Intel. (The book had
already gone to print, and so we now have loads of technology
companies running around thinking their technology is more
important than their business models.)“Christensen models demonstrate that a disruptive business model
generally begins with an inexpensive ‘inferior’ technology offered
at a lower price in a different margin business model that enables
customers either to do something they’ve never been able to do or
to avoid the expensive control point…”