Newspapers and Technology: Firefox: The Revolution Begins Here

“You know how sometimes you find a product or service and just
have to evangelize it to everyone you know? Maybe you really like
the Braun Oral-B electric toothbrush. You love playing Halo 2 on
X-box so you tell everyone how cool it is. This sort of ‘viral
marketing’ is what companies pray for, since it expands outward
through the culture at logarithmic rates, and it’s essentially
free. And it’s also only going to expand.

“In the ‘old days,’ how many people could you proselytize to
with a horse and buggy? Now, if you like something, you can shoot
out an e-mail to 20 of your friends with a button push or text an
instant message from your cell phone…”

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