“The truth about community is somewhat more complicated, Stegner
and Onetti write, requiring traditional marketing segmentation to
effectively feed and harvest from one’s communities. How one does
this is non-trivial but critically important.“Stegner and Onetti propose several different methods, and then
walk through the Funambol experience, which I find particularly
valuable because I believe that Funambol, more than most
open-source companies, recognized the distinction between different
types of community members and has worked hard to interact with
them differently…”