PHPBuilder: Building Dynamic Pages With Search Engines in Mind

[ Thanks to Kevin
for this link. ]

“When I first wrote this column back in January 1999, I had no
clue that it was going to be so wildly popular, and I had even less
of a clue that PHPBuilder was going to take off and become as
widely-used as it is today. Since this topic seems to be so
important to a wide range of developers, I’ll revisit it in more
detail, sharing more bits of code with you.”

“Almost any developer knows that search engine placement is
critical to the success of a web site. What many people don’t
know is that a lot of search engines cannot index many
database-driven pages (basically any page with a ‘?’ or ‘&’ in
the URL).”

“So when I set about building gotoCity.com, one of my goals was
to make the site database-driven, but still indexable. I didn’t
want any use of cookies or mile-long URLs, and I wanted useful,
context-sensitive meta tags to be generated from every page quickly
and with no effort on my part. More importantly, the method shown
here actually works. My Gotocity.com web site was getting up to
150,000 pages views per day just from search engines alone. That’s
more than enough to crush a web server.”


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