Politicians Tap Sophisticated Online Tracking Tools

“Politicians are deploying sophisticated new technologies to
track Internet users—sometimes by name—and identify
their political leanings.

“Officials and consultants with both major parties are using the
techniques ahead of next month’s election, which include matching
voter names from registration rolls with online profiles and
studying voters’ online “body language.”

“”As political professionals, the more data we have, the happier
we are,” said Kristen Luidhardt, a Republican consultant in
Indianapolis. “We’d love to know absolutely everything about
you.”

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