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SGI Launches New Worldwide Corporate Identity Strategy

“New Company Name, Branding Strategy to Reposition SGI, Products
and Services in Marketplace”

“One of the key objectives of our branding strategy is to better
communicate the scope of Silicon Graphics products – to extend the
brand beyond graphics workstations to include our servers,
supercomputers and services,” said Patrick Tickle, director of
brand management, SGI.”

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