“‘But it’s free!’ I stood in the cube of an engineer on my team
as he made his case about a free software tool that would
supposedly solve a recurring problem we were having with our
network. Sure it didn’t cost any money to purchase the tool, but
what about the intangibles?“What if he spent hours trying to configure this free tool and
still couldn’t get it to work? There would be the flushing sound of
opportunity costs going down the drain…”
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