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The Best Linux Marketing Tip: Don’t Mention Linux

[ Thanks to The
VAR Guy
for this link. ]

“The VAR Guy wasn’t looking for love, but he found it during a
trip to his local CostCo last night. There, he spotted the $299 Eee
PC from Asus. It’s built on Linux–but CostCo’s in-store
promotional materials for the device barely mention Linux. That may
be a smart move. Here’s why.

“During the CostCo visit, The VAR Guy noticed numerous shoppers
checking out the Eee PC. (The three Es stand for Easy to Work, Easy
to Learn, Easy to Play.) None of the CostCo shoppers–not
one–checking out the Eee PC last night asked whether it ran
Windows, Linux or something else. Fact is, most consumers don’t
know about Linux yet…”


Complete Story