“Opera is looking to mobilise its existing community of users in
order to overtake Firefox as the number two browser on the desktop.
Last week, Opera decided to give away an ad-free version of its
browser for the first time. Jon von Tetzchner, chief exec of Opera
Software, said that by removing the inclusion of banner ads from
the free version of its browser the company had removed the biggest
reason users might have for avoiding its software.
“The Norwegian software developer claims 2.4m downloads of the
ad-free version of the browser since 20 September, when Opera made
the big move.