---

TLWIR 36: Why Hollywood MUST Embrace Free Software Concepts To Survive

What Hollywood needs to realize is that people are essentially good, and they want to do the right thing, but they don’t like getting screwed. In the old days, I could have purchased a CD with “Make Me a Believer”, but I would have been angry at the thought of paying $15 of my hard earned money to get one song. When I paid Google Play 99 cents, I felt good about my purchase. I felt that I had gotten a great deal. More importantly, my perception of Google as a reputable company increased just a little bit. It increases a little bit more with each purchase. I felt that they had my best interests at heart. This is very important. You don’t want to steal from a person that you feel is really looking out for you.