Last Friday, Microsoft finally took control as the new owner of Nokia’s devices business, but it’s coming into its new position as a mobile hardware maker with no less a challenge than Nokia has had for the last couple of years.
According to the latest 12-week figures from Kantar Worldpanel ComTech — a market research division of WPP — Windows Phone accounted for 8.1% of smartphone sales in the 12 weeks to the end of March across the top five markets in Europe (the UK, France, Spain, Italy and Germany), with Android taking 70.7% of sales and iOS 19.2%.