[ Thanks to Amy
Bennett for this link. ]
“There is little that is magical about making wise decisions for
your business. The fabled steely-eyed rock-ribbed American
businessman or businesswoman who stuns allies and competitors alike
with daring and boldness doesn’t pull those daring decisions out of
the air — the smart ones rely on data and analysis. Lots and lots
of data and analysis. There are two general categories of business
intelligence: competitive intelligence, and internal intelligence.
Business intelligence doesn’t have a strict definition and could
encompass both, but for the purposes of this discussion we’ll limit
it to internal intelligence, because it is most important to have a
thorough understanding of what’s happening in your own shop.”