BW: Applix Selects Miller/Shandwick Technologies to Kick-Off New Strategic Public Relations Program

Applix consolidates its global Public Relations effort to
focus on e-Business and the spin-off of the Linux

“Applix Inc., a leader in enabling e-Business processes from
Internet-based Customer Relationship Management (iCRM) to
Internet-based business planning (iPlanning), and a key provider of
Decision Support applications for the Linux and the ASP markets,
announced today that it has chosen Miller/Shandwick Technologies as
its new public relations agency of record. Miller/Shandwick, one of
the world’s leading public relations firms, will develop a
comprehensive public relations program for Applix – including
strategic communications counsel, media relations support and
investor relations.”

“Miller/Shandwick Technologies brings to the table an impressive
track-record not only in the e-Business market, but the Linux space
as well,” said Alan Goldsworthy, CEO, Applix, Inc. “As we continue
to grow and solidify our market position, we need an aggressive,
global firm that is able to grow with us through a broad range of
communications services. Miller/Shandwick clearly meets that

Press Release