ClickZ: How Does Open Source Technology Affect Marketing?

“Linux and other open source software are a major disruptive
force in IT. Big industry players such as IBM and Novell have
aligned their businesses behind open source, while Microsoft views
it as a threat to its hegemony. New business models are being
invented and reinvented daily as companies new and old try to
figure out how they make money when core elements of the software
stack are free.

“So far, there’s little consensus on where things will settle.
Naturally, Linux itself is ‘just’ an operating system. It’s the
applications and service providers around it, the Linux ecosystem,
that will drive adoption and define the viability and success of
Linux as an alternate flavor to Unix and Windows…”

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