DesktopLinux: Linux Mindshare: Getting Inside the Buyer’s Head

“Comments about ‘single-source’ as opposed to ‘proprietary’
software abound today. There are different definitions or perhaps
interpretations of what constitutes these approaches. One common
thread in these opposing models is consumer expectation–and how
both sides approach the customer is key to shaping the desktop
computing market.

“What follows are key issues that must be addressed for Linux to
win the buyer’s agenda. Over the past 5 years I have been asking a
lot of questions. So far I have polled well over 1000 VARs, about
300 senior business IT people, and around 50 government employees
from around the world. Here are some key themes from feedback
received.

“Users/buyers want freedom of CHOICE

“This is a prevailing theme from all parties–it is inherent in
business, in life, and in software choice…”

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