“High context cultures value personal relationships over
process. You have to know someone before you can trust them and
work with them. They also tend to be less explicit and rely more on
tone of voice, gestures and even status to communicate. Typically
Asian countries are more high context than Western countries. Think
Korea and Japan.Low context cultures are process driven. They rely on facts and
processes.
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
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