Before Steven was a journalist, he was a techie. This makes him unusual: a journalist who actually gets technology. Steven is here to tell us that marketing is a big part of your job if you want a successful open source company. He has heard a lot of people saying that marketing isn’t necessary anymore. The reason it’s necessary is because writing great code is not enough—if no one else knows about it, it doesn’t matter. You need to talk with people about the project to make it a success.