Four insights to selling and marketing open source software

Without genuinely valuable services for your customer, you have no revenue. I am aware that “value” is an overused word. Having spent many years of my career in marketing, I have been guilty of saying “what’s the value proposition?” more than a few times. But now, having been in the driver’s seat selling services for open source software applications, I can provide a more specific definition of value, particularly as it applies to application software (in contrast with infrastructure software).