How I marketed free software

Marketing to FOSS is radically different from general ads to consumers or to other businesses. To start with, FOSS can be deeply suspicious about exploitation and free-riding from business outsiders. Just as importantly, FOSS contributors are often as intelligent as they like to think, and would prefer to make decisions based on information rather than emotional appeals. For these reason, FOSS marketing needs a delicate touch in order to reach its target audience.