IBM: Manage Data Like Cash

“”Business school graduates understand how to manage cash but
don’t understand how to manage information,” added Ambuj Goyal,
general manager for business analytics and process optimization at
IBM (NYSE: IBM) in response to a question from
InternetNews.com.

“Goyal said that graduates learn methods for managing cash, such
as return on assets, which measure the performance of cash as an
asset when deployed in different places in the business —
performance that otherwise is difficult to measure.

“We’re leaving business analytics to mathematicians,” Goyal
warned.

“He said that given the tremendous volume of data that every
business generates today, handling the data — cleaning it and
ensuring that it’s accurate — is the key challenge for every
business today. “Without good data, it’s garbage in, garbage out
(define),” he warned.”

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