“Optica LUX is a company devoted to the development and
production of commercial sun and prescription glasses. March 2000
has been the 58th anniversary of this company, and in the last
eight years it has doubled its number of retail stores. At present
time it has a total of 40 retail stores.“
“From its beginnings Óptica LUX has promoted a policy of
warrantied satisfaction for its customers, and this requires the
greatest amount of knowledge of its customer basis, needs and
current design preferences.”
“It is estimated that by the end of 1999, Óptica LUX had
information about hundreds of customers. Most of this information,
regarding general statistics and optometric data, where recorded in
old paper notecards. All this information in its present form is of
very limited use.”