LinuxPlanet: So Many Customers, So Little Time…

“Linux vendors are targeting verticals big time, but mainly in a
selective way. IBM, Red Hat, and SuSE Linux, for example, are all
pouring energies into the financial services and government
markets. Retail is also gaining attention, along with verticals
ranging from telco to media and entertainment.

“After first pursuing financial services, Red Hat will now start
to expand into the government space. The telco and
media/entertainment markets will be next for Red Hat, in that
order, said Kevin Thompson, Red Hat’s executive VP and CFO.

“Finance and government are both ‘early adopters of new
technologies,’ Thompson noted. Thompson also pointed to the strong
‘referenceability’–or word-of-mouth power–inside the finance
industry as one key reason for going after finance first…”

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