“Magic Software Enterprises (Nasdaq: MGIC), recognized for its
state-of-the-art application development technology and business
solutions, announced today completion of two key acquisitions
aimed at strengthening its position as a leading provider of
e-commerce and customer relationship management (CRM)
solutions. Magic purchased a majority interest in Sintec Call
Centers Ltd. (Sintec), a Magic Solutions Partner that is the
developer of the leading call center management software in Israel.
Magic plans to market and sell the Magic-based solution — which
already has been implemented extensively in Israel — worldwide
under the brand name, “Magic eContact.” Magic also has acquired
ITM, another Magic Solutions Partner with expertise in the
development and implementation of e-commerce projects.
“Sintec’s call center management solution currently has more
than 70 installations in the Israeli market, including some of the
leading insurance, telecom and media corporations. In addition to
providing customers one of the fastest times-to-market when
compared to competing solutions, the application also offers a
rapid return on investment due to its vastly reduced customization,
training and implementation times, and its marked productivity
gains. Magic will roll out the new Magic eContact solution as part
of its CRM suite worldwide. Current Sintec customers include
Beeper, a major call center outsourcer; Bezeq, the local PTT; and
Ma’ariv, a large daily newspaper.”
“ITM employs 50 professionals focused upon e-commerce software
development. In addition, the company provides Internet computing
services, including the design, development and implementation of
intranet, extranet and e-commerce projects, for large
multinationals and other industrial and commercial organizations.
ITM will play a central role in the continued development and
refinement of Magic’s business-to-business e-commerce solution,
Magic eMerchant(tm), as well as in providing project support for
Magic eMerchant implementations worldwide. Major ITM customers
include Computer Associates; E.C.I. Telecom Ltd.; Supersol Ltd., a
leading Israeli supermarket chain; and the Israel Aircraft
Industry.