LinuxToday.com.au: The Network Effect | Linux Today

LinuxToday.com.au: The Network Effect

Written By
Web Webster
Web Webster
Dec 25, 2000

[ Thanks to Mike
Cannon-Brookes
for this link. ]

“Economists have a clever theory to explain why users often get
locked into technically unsatisfactory standards. The theory also
sheds light on why a single company controls such a large slice of
the PC software market. Economists call their theory the Network
Effect. Assuming the theory is sound, it is likely to have more
effect on the future of Linux and open source than many of the
technical and quality issues Linux insiders tend to focus
on….”

“A large community of PC users also means there’s a lot of
support in place. And because the majority of PCs use the same
hardware and software standards components and programs can be
swapped between machines with ease. In other words, the PC market
shows characteristics of the Network Effect and for users there is
a law of increasing returns.”

“One consequence of the network effect is that once a product is
established in the market, demand for similar but incompatible
products collapses. Think Betamax. Think Amiga. This process makes
it extremely easy for monopolies to form and it also means
consumers get locked in to technologies. Note here that it isn’t
necessary the best technology that wins – just the one that manages
to reach a dominant market share.”

Complete
Story

Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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