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Mozilla Branding BrowserID as Persona – While Personas is Now Left Nameless

“Mozilla officially announced today that its’ BrowserID effort
for user authentication would get rebranded for end-users as
Persona.

Yeaah, I know (and so does Mozilla). Personas is a feature that
has been in Mozilla’s browser since the Firefox 3.6 release (and
even longer as an addon).

How does that happen?


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