Murdock: Open Source and the Commoditization of Software

“It is said the only things certain in life are death and taxes.
For those of us in the IT industry, we can add one more to the
list: commoditization. The question is, how do we deal with it,
particularly if we are IT vendors and not simply IT consumers, for
whom commoditization is an unquestionably positive event?

“Commoditization is something that happens to every successful
industry eventually–success attracts attention, and there is
always a competitor willing to offer a lower price to compensate
for a lesser known brand or ‘good enough’ quality, as well as
customers to whom price means more than brand, quality, or anything
else the high end providers have to offer them…”

Complete
Story