[ Thanks to Jason
Greenwood for this link. ]
“Best known for its grassroots environmental protection
activities, the Sierra Club also helps thousands of members get
outdoors each year with trips that span the globe. Sierra Club has
offered these worldwide adventures for more than a century, but in
recent years its IT team has focused on streamlining the
trip-reservation process by enabling members to sign up online.“With the club’s database growing to more than 3 million members
and interest in its outings on the rise, the reservation process
was becoming increasingly complex. The Sierra Club estimates that
about 70% of the 4,000 members who go on club outings each year
sign up online. The program brings in some $5 million annually, so
an efficient, easy-to-use online reservation process was key, says
Mark Maslow, who heads up a five-developer team as lead programmer
analyst at the Sierra Club in San Francisco…”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
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