NewsForge: Selling Linux Keeps Getting Easier

Written By
Web Webster
Web Webster
Jun 27, 2003

“Teresa Spangler started marketing Linux-based products back in
1997 as co-founder of a small startup company in North Carolina.
From there she went to Red Hat. Now she’s the U.S. general manager
for Trustix. Teresa says Linux is an easier corporate ‘sell’ today
than ever before, and is likely to be an even easier one in the
future.

“At first, with the little server company, Teresa says, ‘We
didn’t talk about the Linux operating system. We talked about
solutions.’ That venture went nowhere–and not necessarily because
of the lack of emphasis on Linux or because Teresa and her partners
used it. She says Cobalt did essentially the same thing, but ‘they
were on the West Coast, so they could get funding and move
faster.’

“Sometimes life’s like that. So she jumped to (pre-IPO) Red Hat
in 1998, where Linux was obviously sold openly to customers instead
of being buried inside a box…”

Complete
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Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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