NewsForge: What Sun Needs To Do Now to Survive

“Yesterday’s news about Sun Microsystems’ huge net loss of $1.04
billion in its fiscal Q4–and more of the same expected for this
current quarter–puts squarely on the table some serious business
issues that the company needs to address now if it intends to
survive.

“Even though the Santa Clara, Calif.-based company tells us that
it can do everything it wants to do in hardware, software,
networking, embedded systems, wireless, and now the desktop, its
stock price–which has been hovering in the low single-digits for
nearly two years ($3.46 at Monday’s close)–ought to be a clear
sign to management that it seriously needs to reassess everything
it does.

“Now in its twenty-first year of business, Sun long has been one
of the most innovative IT companies in the world. As it became
extraordinarily successful in the 1980s with its Unix-based
workstations, and in the ’90s with its Java-related software and
licensing, it acquired other companies and expanded into other
product areas. And, having taken a recent tour of Sun Labs in
Mountain View, Calif., I can attest firsthand that Sun has many
ingenious new ideas in early and mid-development…”

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