SmallBusinessComputing.com: IBM Bakes Up a Big Batch of 'Express' Offerings | Linux Today

SmallBusinessComputing.com: IBM Bakes Up a Big Batch of ‘Express’ Offerings

Written By
Web Webster
Web Webster
Nov 3, 2003

“Integrating disparate applications is about as difficult as
baking a cake from scratch. If you have the base ingredients and
can prepare them as directed, it’s pretty easy to make a white cake
into chocolate, or orange, or cherry, for that matter. It’s also
pretty easy to make cupcakes. When it comes to integration
technologies, IBM’s Express offerings are the cake mix, and the
many modules are different flavors of the same recipe. Keeping with
the analogy, today IBM released 10 new recipes for
cupcakes–vertical Express offerings that taste like on-demand
computing for mid-sized businesses.

“Today’s new offerings are the latest set in a growing portfolio
of Express products. IBM was challenged to take the best of its
enterprise-class database offerings, reconfigure them, and offer
integrated solutions at a palatable price for SMBs. The fruits of
its labors resulted in IBM’s first Express offerings that were made
available in June…”


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Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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