[ Thanks to Jason
Greenwood for this link. ]
“Bob Gatewood needed more control. The chief technology officer
at Athena Healthcare was sick of multiple databases that contained
the same customer record. He wanted to tightly integrate the
company’s customer data into its Web portal, its financial
accounting system and its call center software.“He also needed to save money. Paying his existing customer
relationship management–or CRM–vendor, Salesforce.com, was
growing increasingly costly. The reason: He was adding 10 new
employees a month to handle his company’s workload, which in turn
obliged him to pay for 10 additional CRM licenses under the terms
of his contract with the vendor…”