The Register: SCO lives! Caldera Reinvents Itself Under the Old
Brand
“Two years after Caldera acquired the SCO Unix operation,
company president and chief executive officer Darl McBride opened
his company’s annual conference yesterday by dumping Caldera’s
Linux name for SCO’s. McBride also placed SCO’s products front and
center of the strategy, downgrading Linux…“Caldera’s situation has been complicated by its inheritance of
Santa Cruz Operation’s (SCO’s) renowned reseller and partner
channel. Partners were hostile to the imposition of the Caldera
business. McBride acknowledged while Caldera had a strong US brand,
it was non-existent in Europe…”
CNET News: Caldera Name Change Puts Unix First
“‘Red Hat definitely has a branding lead; we recognize that Red
Hat is perceived as a market leader,’ said Reg Broughton, senior
vice president of worldwide operation for SCO. ‘But we believe that
the UnitedLinux consortium can overtake Red Hat in a short
time.’“[IDC analyst Al] Gillen disagrees with that assertion. ‘Does
the name change do anything vis-à-vis their position with
Red Hat? I think the answer is no. In fact, if anything, this moves
the organization further away from being a Linux vendor and more
into the Unix camp…'”