Unomi: A Bridge Between Privacy and Digital Marketing | Linux Today
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Unomi: A Bridge Between Privacy and Digital Marketing

Written By
Web Webster
Web Webster
Oct 8, 2015

We live in a digital age where personalized experience is becoming a mandatory part of business. Companies are gathering massive amount of personal data about their users — whether we like it or not — to deliver personalized, enhanced experiences. Companies like Apple, for example, need personalized data to deliver news, music, and other services to their paying users. People are being tracked online 24×7, and the ability to link this personalized data to user behavior and then pinpoint that person is a serious privacy problem.
Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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