VARBusiness: Outmarketing Microsoft | Linux Today

VARBusiness: Outmarketing Microsoft

Written By
Web Webster
Web Webster
Jan 31, 2000

“What happened to the hoopla around the Windows 2000 launch? As
far as I can tell, the expected uproar has evolved into a
whimper.”

“…it does seem clear that the market is proceeding fast, and
Microsoft is struggling to keep up. Witness the company’s latest
ASP push. You could almost forget the company is on the verge of
its biggest product launch ever. (Don’t believe me? Just look up
Microsoft’s own words.)”

“Maybe it’s the fact that the savviest of marketers are no
longer ending up in Redmond. It would be hard to find someone
with more flair for publicity than Transmeta’s Linus Torvalds or VA
Linux’s Larry Augustin. (Torvalds will probably be appalled to hear
this, but he’s the best front man of the past five years.)
How
else to explain the fact that Transmeta’s rollout of the Crusoe
chip merited coverage on national TV? That’s the kind of attention
usually reserved for Bill Gates or Steve Jobs.”

Complete
Story

Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

Linux Today Logo

LinuxToday is a trusted, contributor-driven news resource supporting all types of Linux users. Our thriving international community engages with us through social media and frequent content contributions aimed at solving problems ranging from personal computing to enterprise-level IT operations. LinuxToday serves as a home for a community that struggles to find comparable information elsewhere on the web.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.