If the digital world is undergoing a binary version of the global warming awareness thingie, you can treat the gamers as a solar flare heading straight for our atmosphere. They don’t care about how long your smartphone battery is going to last, because they need a nuclear plant’s worth of power to play their games. They need the best games, and accordingly, the best hardware. Which means, if you want to be the gamers’ darling you need to design hardware that can do that and then provide drivers that bring all that power to bear. Like cars and their transmissions.