Google Announces YouTube Music Video Streaming Service, YouTube Premium

In an attempt to compete with already established streaming services like Apple Music, Spotify or Tidal, Google is soon launching YouTube Music, a new music video streaming service to give users easier access to official songs and albums, covers and music videos, live performances, thousands of playlists, artist radio, and YouTube’s ever-growing catalog of remixes. YouTube Music will be both a free (ad-supported) and paid (ad-free) streaming service, available in the form of a reimagined mobile app for Android and iOS devices, as well as a brand-new desktop player specially designed for music playback. The paid variant, YouTube Music Premium, will cost $9.99 USD per month and offer background listening and downloads.